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Davidson & Licht of the Silicon Valley, San Jose/Santa Clara California, is proud to be part of the worldwide network of Official Rolex Jewelers, allowed to sell and maintain Rolex watches. Contact us to book an appointment with our Rolex Watch Specialists, who can help you make the choice that will last a lifetime.
At the turn of the 20th century, as Rolex founder Hans Wilsdorf began dreaming of a precision watch that could be worn on the wrist, Marcus Licht was perfecting his craft as a Watchmaker in the San Francisco Bay Area. Established in 1916, Marcus’s son Arthur founded Davidson & Licht, which remains the Bay Area's oldest family owned and operated jewelry store.
Rolex’s commitment to precision and innovation throughout the century have gained their timepieces the admiration of President’s, dignitaries, pioneers, artists, athletes, visionaries and tastemakers the world over. Fortifying a commitment to their heritage, Rolex and Davidson & Licht continue to share in the time honored tradition of commemorating the achievements and special occasions of their esteemed Silicon Valley / San Jose clients.
Only your Official Rolex Jeweler, Davidson & Licht, can place a guarantee card inside the box that certifies your watch’s authenticity. All new Rolex watches have an international 5-year guarantee, issued by Rolex itself, that will be completed and dated by Davidson & Licht at the time of purchase and registered with Rolex.
Davidson & Licht gifts complementary refinishing for Rolex watches purchased at the Valley Fair location in San Jose / Santa Clara. Polishing, refinishing and reconditioning the bracelet of your Rolex watch ensures that it’s beauty and luster remain vibrant, helping you to keep the watch looking superb. Please reach out to a Rolex Watch Specialist at the store for further details on servicing and maintaining your Rolex watch.
"Our partnership with Rolex highlights a storied history marked by five generations of horological excellence. Guided by a heritage of tradition and innovation, it is a distinct honor to guard this legacy for the next generation." - Josh Licht, President Davidson & Licht